Seni Jaya Corporation, a Grossly Valued OOH Player in Malaysia
Seni Jaya Corporation Berhad (KLSE: SJC), one of Malaysia’s largest out-of-home (OOH) advertising asset owners, is trading at a ridiculously low RM 63.0 million market cap as of March 23, 2025, a valuation that defies its robust fundamentals.
The latest Q2 2024 financials scream growth, yet the market yawns. With over 550 static billboards and a burgeoning digital portfolio, SJC’s performance and dirt-cheap metrics expose a glaring mispricing compared to peers.
In Q2 2024, SJC posted RM 19.2 million in revenue, up 31% from RM 14.6 million a year ago, while profit before tax (PBT) crept to RM 6.3 million from RM 6.1 million, restrained by a prior-year RM 8.2 million property sale windfall.
The real story shines over six months: revenue jumped 45% to RM 36.8 million, PBT soared 47% to RM 9.0 million, and profit after tax hit RM 9.3 million (4.36 sen EPS). Digital billboards, adding RM 7.6 million, drove this surge, capitalizing on Malaysia’s traffic boom. Assets grew to RM 128.5 million, equity to RM 79.6 million (RM 0.38 per share), and cash ballooned to RM 11.2 million, backed by RM 13.0 million in operating cash flow.
Debt? A trifling RM 14.6 million, a 0.18 debt-to-equity ratio. This is a lean, cash-rich growth machine.
At RM 63.0 million, with 213.548 million shares, SJC’s implied price is RM 0.295. Annualize the six-month RM 9.3 million profit, and you get RM 18.6 million, 8.72 sen EPS. That’s a P/E of 3.38, or 4.01-4.59 at RM 0.35-0.40. The price-to-book (P/B) is even more absurd: at RM 80.8 million equity, book value is RM 0.38 per share, yielding a P/B of 0.78—a 22% discount to net assets for a top-tier OOH player.
No dividends this quarter, but who cares when reinvestment fuels such growth?
Compare this to Bursa’s media crowd. Star Media Group (KLSE: STAR) limps at a P/E of 12-15 and P/B of 0.6-0.8, bleeding from print’s decline. Media Prima (KLSE: MEDIA) fares better at P/E 10-13 and P/B 1.0-1.2, but its growth is patchy.
Digital media peers fetch P/E ratios of 12-20, while asset-rich OOH firms command P/Bs of 1.5-2.5. SJC’s P/E is 60-80% below these norms, and its P/B undercuts OOH benchmarks despite superior 45% revenue growth. Low debt adds insult to injury for overvalued rivals.
SJC’s small-cap status and OOH’s unglamorous niche likely keep it ignored. Liquidity’s thin, coverage is nil, and the market shrugs at its digital pivot. But with urban traffic surging and digital ads thriving, this apathy won’t last.
SJC is a glaring anomaly. Its Q2 2024 numbers; 45% revenue growth, 47% PBT rise, crush peers, yet its P/E of 3.38-4.59 and P/B of 0.78 scream undervaluation. As Malaysia’s OOH titan, it’s poised to soar. The market’s asleep; this could triple when it wakes up.
$SJC / 9431 (SENI JAYA CORPORATION BERHAD)
Seni Jaya Corporation Q2FY25 Breaking Records, Scaling New Heights
Seni Jaya Corporation (SJC) has just delivered its best quarter on record, proving that its investments in digital advertising are paying off. For Q2 FY25, the company posted revenue of RM19.15 million, a 31% increase year-on-year (YoY), making it one of the strongest performances in its history.
Profit before tax (PBT) reached RM6.29 million, while profit after tax (PAT) stood at RM6.22 million, marking a 17% YoY growth.
Looking at the bigger picture, SJC’s half-year performance is equally impressive. Revenue for the first six months of FY2025 totaled RM36.75 million, a 45% increase from RM25.29 million recorded in the same period last year.
PAT for the half-year came in at RM8.86 million, up 41.5% YoY, reflecting the company’s ability to capture market demand and drive sustainable earnings growth.
The real standout, however, is the quarter-on-quarter (QoQ) growth, which was nothing short of remarkable. Compared to Q1 FY2025, revenue jumped by 45%, while PBT surged 132% from RM2.71 million.
This surge was driven by a combination of seasonal factors and increased spending on digital advertising, which has quickly become the company’s core strength.
Digital billboards are the game-changer, contributing a significant portion of the revenue growth. SJC’s proactive investment in high-visibility digital advertising spaces has not only expanded its market share but also improved margins.
Revenue from digital billboards increased by RM7.6 million YoY, reinforcing the company’s dominant position in this segment.
Profitability was also boosted by effective cost management. Gross profit rose to RM8.72 million from RM5.12 million a year ago, thanks to better pricing power and operational efficiencies. Administrative expenses were kept in check at RM3.07 million, a noticeable improvement from RM3.94 million in Q2 FY2024.
Financially, SJC remains on solid ground. Total assets grew to RM128.5 million, while cash and short-term deposits climbed to RM11.18 million.
The company also successfully raised RM10.6 million through a private placement, with funds strategically allocated to high-impact projects, including the B*Verse Exhibition (RM4.25 million), the LRT Ampang Line Project (RM2.92 million), and upgrading static billboards to digital formats (RM2.69 million).
Looking ahead, SJC is well-positioned to sustain its growth. With increasing demand for Out-of-Home (OOH) digital advertising, data-driven campaigns, and expansion into interactive ad formats, the company is gearing up for another strong year.
As advertisers continue shifting toward dynamic and targeted ad placements, SJC stands to benefit from this evolving trend.
With record-breaking revenues, rising profitability, and strategic investments driving future expansion, Seni Jaya Corporation is proving that it is not just adapting to the future of advertising—it is leading the charge.
$SJC / 9431 (SENI JAYA CORPORATION BERHAD)
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SENI JAYA PARTNERS NEWSWAV TO OFFER NATIONWIDE DYNAMIC CONTENT ON DIGITAL BILLBOARDS
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Seni Jaya Corp $SJC / 9431 (SENI JAYA CORPORATION BERHAD)
OTHERSSENI JAYA CORPORATION BERHAD ("SJC" OR THE "COMPANY")
- QUARTERLY UPDATES ON THE STATUS OF PRIVATE PLACEMENT OF UP TO 10% OF THE TOTAL NUMBER OF ISSUED SHARES OF SJC (EXCLUDING TREASURY SHARES, IF ANY) ("PRIVATE PLACEMENT")
NEW ISSUE OF SECURITIES (CHAPTER 6 OF LISTING REQUIREMENTS) : FUND RAISINGSENI JAYA CORPORATION BERHAD ("SJC" OR THE "COMPANY")
PRIVATE PLACEMENT OF UP TO 10% OF THE TOTAL NUMBER OF ISSUED SHARES OF SJC (EXCLUDING TREASURY SHARES, IF ANY) ("PRIVATE PLACEMENT")
SENI JAYA RECORDS 630% INCREASE IN PATAMI FOR Q4FP2024
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Seni Jaya Corp $SJC / 9431 (SENI JAYA CORPORATION BERHAD)
OTHERSSENI JAYA CORPORATION BERHAD ("SJC" OR THE "COMPANY")
- PRESS RELEASE: SENI JAYA RECORDS 630% INCREASE IN PATAMI FOR Q4FP2024
OTHERSSENI JAYA CORPORATION BERHAD ("SJC" OR "THE COMPANY")
APPLICATION FOR EXTENSION OF TIME TO HOLD THE 2024 ANNUAL GENERAL MEETING PURSUANT TO SECTION 340 OF THE COMPANIES ACT, 2016
OTHERSSENI JAYA CORPORATION BERHAD ("SJC" OR "THE COMPANY")
APPLICATION FOR EXTENSION OF TIME TO HOLD THE 2024 ANNUAL GENERAL MEETING PURSUANT TO SECTION 340 OF THE COMPANIES ACT, 2016
OTHERSSENI JAYA CORPORATION BERHAD ("SJC" OR THE "COMPANY")
- QUARTERLY UPDATES ON THE STATUS OF PRIVATE PLACEMENT OF UP TO 10% OF THE TOTAL NUMBER OF ISSUED SHARES OF SJC (EXCLUDING TREASURY SHARES, IF ANY) ("PRIVATE PLACEMENT")
NEW ISSUE OF SECURITIES (CHAPTER 6 OF LISTING REQUIREMENTS) : FUND RAISINGSENI JAYA CORPORATION BERHAD ("SJC" OR THE "COMPANY")
PRIVATE PLACEMENT OF UP TO 10% OF THE TOTAL NUMBER OF ISSUED SHARES OF SJC (EXCLUDING TREASURY SHARES, IF ANY), AT AN ISSUE PRICE TO BE DETERMINED LATER ("PRIVATE PLACEMENT")
NEW ISSUE OF SECURITIES (CHAPTER 6 OF LISTING REQUIREMENTS) : FUND RAISINGSENI JAYA CORPORATION BERHAD ("SJC" OR THE "COMPANY")
PROPOSED PRIVATE PLACEMENT OF UP TO 10% OF THE TOTAL NUMBER OF ISSUED SHARES OF SJC (EXCLUDING TREASURY SHARES, IF ANY), AT AN ISSUE PRICE TO BE DETERMINED LATER ("PROPOSED PRIVATE PLACEMENT")
NEW ISSUE OF SECURITIES (CHAPTER 6 OF LISTING REQUIREMENTS) : FUND RAISINGSENI JAYA CORPORATION BERHAD ("SJC" OR THE "COMPANY")
PROPOSED PRIVATE PLACEMENT OF UP TO 10% OF THE TOTAL NUMBER OF ISSUED SHARES OF SJC (EXCLUDING TREASURY SHARES, IF ANY), AT AN ISSUE PRICE TO BE DETERMINED LATER ("PROPOSED PRIVATE PLACEMENT")
NEW ISSUE OF SECURITIES (CHAPTER 6 OF LISTING REQUIREMENTS) : FUND RAISINGSENI JAYA CORPORATION BERHAD ("SJC" OR THE "COMPANY")
PROPOSED PRIVATE PLACEMENT OF UP TO 10% OF THE TOTAL NUMBER OF ISSUED SHARES OF SJC (EXCLUDING TREASURY SHARES, IF ANY), AT AN ISSUE PRICE TO BE DETERMINED LATER ("PROPOSED PRIVATE PLACEMENT")
NEW ISSUE OF SECURITIES (CHAPTER 6 OF LISTING REQUIREMENTS) : FUND RAISINGSENI JAYA CORPORATION BERHAD ("SJC" OR THE "COMPANY")
PROPOSED PRIVATE PLACEMENT OF UP TO 10% OF THE TOTAL NUMBER OF ISSUED SHARES OF SJC (EXCLUDING TREASURY SHARES, IF ANY), AT AN ISSUE PRICE TO BE DETERMINED LATER ("PROPOSED PRIVATE PLACEMENT")
TRANSACTIONS (CHAPTER 10 OF LISTING REQUIREMENTS) : NON RELATED PARTY TRANSACTIONSSENI JAYA CORPORATION BERHAD ("SJC")
PROPOSED DISPOSAL OF ONE (1) UNIT OF 1 ½ SEMI-DETACHED FACTORY WITH LAND AREA MEASURING APPROXIMATELY 1,002 SQUARE METERS IN AREA HELD UNDER INDIVIDUAL H.S.(D) 55021, NO. PT 56440, MUKIM KLANG, DAERAH KLANG, NEGERI SELANGOR DARUL EHSAN AND BEARING POSTAL ADDRESS OF NO. 2, JALAN ANGGERIK MOKARA 31/61, SEKSYEN 31, KOTA KEMUNING, 40460 SHAH ALAM, SELANGOR BY SENI JAYA SDN BHD, A WHOLLY-OWNED SUBSIDIARY OF THE COMPANY, TO PHYWON SYSTEM INGREDIENT SDN. BHD.
TRANSACTIONS (CHAPTER 10 OF LISTING REQUIREMENTS) : NON RELATED PARTY TRANSACTIONSSENI JAYA CORPORATION BERHAD (SJC OR THE COMPANY)
PROPOSED DISPOSAL OF ONE (1) UNIT OF 1 ½ SEMI-DETACHED FACTORY WITH LAND AREA MEASURING APPROXIMATELY 975 SQUARE METERS IN AREA HELD UNDER INDIVIDUAL H.S.(D) 55020, NO. PT 56439, MUKIM KLANG, DAERAH KLANG, NEGERI SELANGOR DARUL EHSAN AND BEARING POSTAL ADDRESS OF NO. 4, JALAN ANGGERIK MOKARA 31/61, KOTA KEMUNING, SEKSYEN 31, 40460 SHAH ALAM, SELANGOR BY SENI JAYA SDN BHD, A WHOLLY-OWNED SUBSIDIARY OF THE COMPANY, TO RI SEN AUTO PARTS SDN BHD
TRANSACTIONS (CHAPTER 10 OF LISTING REQUIREMENTS) : NON RELATED PARTY TRANSACTIONSSENI JAYA CORPORATION BERHAD (SJC OR THE COMPANY)
PROPOSED DISPOSAL OF ONE (1) UNIT OF 1 ½ SEMI-DETACHED FACTORY WITH LAND AREA MEASURING APPROXIMATELY 975 SQUARE METERS IN AREA HELD UNDER INDIVIDUAL H.S.(D) 55020, NO. PT 56439, MUKIM KLANG, DAERAH KLANG, NEGERI SELANGOR DARUL EHSAN AND BEARING POSTAL ADDRESS OF NO. 4, JALAN ANGGERIK MOKARA 31/61, KOTA KEMUNING, SEKSYEN 31, 40460 SHAH ALAM, SELANGOR BY SENI JAYA SDN BHD, A WHOLLY-OWNED SUBSIDIARY OF THE COMPANY, TO RI SEN AUTO PARTS SDN BHD