Seni Jaya Corporation Q2FY25 Breaking Records, Scaling New Heights

Seni Jaya Corporation (SJC) has just delivered its best quarter on record, proving that its investments in digital advertising are paying off. For Q2 FY25, the company posted revenue of RM19.15 million, a 31% increase year-on-year (YoY), making it one of the strongest performances in its history.

Profit before tax (PBT) reached RM6.29 million, while profit after tax (PAT) stood at RM6.22 million, marking a 17% YoY growth.

Looking at the bigger picture, SJC’s half-year performance is equally impressive. Revenue for the first six months of FY2025 totaled RM36.75 million, a 45% increase from RM25.29 million recorded in the same period last year.

PAT for the half-year came in at RM8.86 million, up 41.5% YoY, reflecting the company’s ability to capture market demand and drive sustainable earnings growth.

The real standout, however, is the quarter-on-quarter (QoQ) growth, which was nothing short of remarkable. Compared to Q1 FY2025, revenue jumped by 45%, while PBT surged 132% from RM2.71 million.

This surge was driven by a combination of seasonal factors and increased spending on digital advertising, which has quickly become the company’s core strength.

Digital billboards are the game-changer, contributing a significant portion of the revenue growth. SJC’s proactive investment in high-visibility digital advertising spaces has not only expanded its market share but also improved margins.

Revenue from digital billboards increased by RM7.6 million YoY, reinforcing the company’s dominant position in this segment.

Profitability was also boosted by effective cost management. Gross profit rose to RM8.72 million from RM5.12 million a year ago, thanks to better pricing power and operational efficiencies. Administrative expenses were kept in check at RM3.07 million, a noticeable improvement from RM3.94 million in Q2 FY2024.

Financially, SJC remains on solid ground. Total assets grew to RM128.5 million, while cash and short-term deposits climbed to RM11.18 million.

The company also successfully raised RM10.6 million through a private placement, with funds strategically allocated to high-impact projects, including the B*Verse Exhibition (RM4.25 million), the LRT Ampang Line Project (RM2.92 million), and upgrading static billboards to digital formats (RM2.69 million).

Looking ahead, SJC is well-positioned to sustain its growth. With increasing demand for Out-of-Home (OOH) digital advertising, data-driven campaigns, and expansion into interactive ad formats, the company is gearing up for another strong year.

As advertisers continue shifting toward dynamic and targeted ad placements, SJC stands to benefit from this evolving trend.

With record-breaking revenues, rising profitability, and strategic investments driving future expansion, Seni Jaya Corporation is proving that it is not just adapting to the future of advertising—it is leading the charge.

$SJC / 9431 (SENI JAYA CORPORATION BERHAD)