Media Prima [%nNvV%]
Research by AffinHwang Investment Bank
BUY (maintain) Price Target: RM0.67

"2022: Expecting higher advertising income"

We maintain our BUY rating with an unchanged TP of RM0.67. We are positive on Media Prima’s (MPR) transformation efforts that have borne fruit with its leaner cost structure, thereby aiding its earnings recovery. Despite the challenging business environment, MPR managed to stay profitable for the past 5 consecutive quarters. MPR has paid more attention to changes in consumer behaviour and needs on media consumption, and taken opportunities to focus on digital platforms to engage with consumers and improve their experience.

Nadia Aquidah
T (603) 2146 7528
E nadia.[%Qbmv%]

Media Prima $KLSE-MEDIA
Research by AffinHwang Investment Bank
BUY (maintain) Price Target: RM0.67

"2022: Expecting higher advertising income"

We maintain our BUY rating with an unchanged TP of RM0.67. We are positive on Media Prima’s (MPR) transformation efforts that have borne fruit with its leaner cost structure, thereby aiding its earnings recovery. Despite the challenging business environment, MPR managed to stay profitable for the past 5 consecutive quarters. MPR has paid more attention to changes in consumer behaviour and needs on media consumption, and taken opportunities to focus on digital platforms to engage with consumers and improve their experience.

Nadia Aquidah
T (603) 2146 7528
E nadia.subhan@affinhwang.com