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Multiples are not drivers of returns. Theyโ€™re outcomes. A stock usually looks cheap because the underlying business has one (or more) of the following problems:
*Low or deteriorating returns on capital
*Limited reinvestment opportunities
*Weak competitive positioning
*Poor capital allocation
*Structural decline disguised as value

In other words, itโ€™s cheap for a reason. ๐“๐ก๐š๐ญโ€™๐ฌ ๐ฐ๐ก๐ฒ โ€œ๐œ๐ก๐ž๐š๐ฉโ€ ๐ฉ๐จ๐ซ๐ญ๐Ÿ๐จ๐ฅ๐ข๐จ๐ฌ ๐จ๐Ÿ๐ญ๐ž๐ง ๐ž๐ง๐ ๐ฎ๐ฉ ๐Ÿ๐ข๐ฅ๐ฅ๐ž๐ ๐ฐ๐ข๐ญ๐ก ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ๐ž๐ฌ ๐ญ๐ก๐š๐ญ ๐ง๐ž๐ฏ๐ž๐ซ ๐ญ๐ซ๐ฎ๐ฅ๐ฒ ๐œ๐จ๐ฆ๐ฉ๐จ๐ฎ๐ง๐. ๐“๐ก๐ž๐ฒ ๐ญ๐ซ๐š๐๐ž ๐ฌ๐ข๐๐ž๐ฐ๐š๐ฒ๐ฌ, ๐๐ž๐ฆ๐š๐ง๐ ๐œ๐จ๐ง๐ฌ๐ญ๐š๐ง๐ญ ๐ฆ๐จ๐ง๐ข๐ญ๐จ๐ซ๐ข๐ง๐  ๐š๐ง๐ ๐ซ๐ž๐ฅ๐ฒ ๐จ๐ง ๐ฏ๐š๐ฅ๐ฎ๐š๐ญ๐ข๐จ๐ง ๐ซ๐ž๐ซ๐š๐ญ๐ข๐ง๐  - ๐ง๐จ๐ญ ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐ช๐ฎ๐š๐ฅ๐ข๐ญ๐ฒ - ๐ญ๐จ ๐ ๐ž๐ง๐ž๐ซ๐š๐ญ๐ž ๐ซ๐ž๐ญ๐ฎ๐ซ๐ง๐ฌ.

Thereโ€™s nothing inherently wrong with this approach. In fact, Warren Buffett followed it for many years, applying the framework Ben Graham taught him back in the 1950s. Over time, however, his philosophy evolved in a different direction. Businesses that consistently earn returns above their cost of capital tend to deliver superior long-term results - especially when purchased at reasonable prices, which is far more difficult than it sounds.

Long-term returns donโ€™t come from buying low multiples. They come from owning businesses that can compound internally. The true engine of wealth creation is simple:

๐‘๐Ž๐ˆ๐‚ ร— ๐‘๐ž๐ข๐ง๐ฏ๐ž๐ฌ๐ญ๐ฆ๐ž๐ง๐ญ ร— ๐“๐ข๐ฆ๐ž

Great businesses:
*Earn high returns on capital
*Can reinvest large amounts at those returns
*Do it consistently, over long periods

This is why Charlie Munger once said:
โ€œOver the long term, the return on a stock will be very close to the return on capital of the business itself.โ€

Valuation can fluctuate wildly in the short run (with occasional multiple expansion or compression), but returns on capital tend to win in the end. The lesson isnโ€™t that valuation doesnโ€™t matter.

๐ˆ๐ญโ€™๐ฌ ๐ญ๐ก๐š๐ญ ๐ฆ๐จ๐ฌ๐ญ ๐ข๐ง๐ฏ๐ž๐ฌ๐ญ๐จ๐ซ๐ฌ ๐๐ซ๐š๐ฆ๐š๐ญ๐ข๐œ๐š๐ฅ๐ฅ๐ฒ ๐ฎ๐ง๐๐ž๐ซ๐ž๐ฌ๐ญ๐ข๐ฆ๐š๐ญ๐ž ๐ญ๐ก๐ž ๐ฉ๐จ๐ฐ๐ž๐ซ ๐จ๐Ÿ ๐œ๐จ๐ฆ๐ฉ๐จ๐ฎ๐ง๐๐ข๐ง๐  - ๐š๐ง๐ ๐จ๐ฏ๐ž๐ซ๐ž๐ฌ๐ญ๐ข๐ฆ๐š๐ญ๐ž ๐ญ๐ก๐ž๐ข๐ซ ๐š๐›๐ข๐ฅ๐ข๐ญ๐ฒ ๐ญ๐จ ๐ญ๐ข๐ฆ๐ž ๐›๐ž๐ญ๐ญ๐ž๐ซ ๐ž๐ง๐ญ๐ซ๐ฒ ๐ฉ๐จ๐ข๐ง๐ญ๐ฌ.

๐ˆ๐Ÿ ๐ฒ๐จ๐ฎ ๐›๐ฎ๐ฒ ๐š ๐Ÿ๐š๐ข๐ซ ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐š๐ญ ๐š ๐ ๐ซ๐ž๐š๐ญ ๐ฉ๐ซ๐ข๐œ๐ž, ๐ฒ๐จ๐ฎ๐ซ ๐ซ๐ž๐ญ๐ฎ๐ซ๐ง ๐๐ž๐ฉ๐ž๐ง๐๐ฌ ๐ฅ๐š๐ซ๐ ๐ž๐ฅ๐ฒ ๐จ๐ง ๐ฏ๐š๐ฅ๐ฎ๐š๐ญ๐ข๐จ๐ง ๐œ๐จ๐ง๐ฏ๐ž๐ซ๐ ๐ข๐ง๐  ๐ญ๐จ ๐ฌ๐จ๐ฆ๐ž๐ญ๐ก๐ข๐ง๐  ๐ฆ๐จ๐ซ๐ž ๐ซ๐ž๐š๐ฌ๐จ๐ง๐š๐›๐ฅ๐ž. ๐Ž๐ง๐œ๐ž ๐ญ๐ก๐š๐ญ ๐ก๐š๐ฉ๐ฉ๐ž๐ง๐ฌ, ๐ญ๐ก๐ž ๐ข๐ง๐ฏ๐ž๐ฌ๐ญ๐ฆ๐ž๐ง๐ญ ๐ข๐ฌ ๐ž๐Ÿ๐Ÿ๐ž๐œ๐ญ๐ข๐ฏ๐ž๐ฅ๐ฒ ๐จ๐ฏ๐ž๐ซ.

๐€ ๐ ๐ซ๐ž๐š๐ญ ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ, ๐จ๐ง ๐ญ๐ก๐ž ๐จ๐ญ๐ก๐ž๐ซ ๐ก๐š๐ง๐, ๐ค๐ž๐ž๐ฉ๐ฌ ๐ฐ๐จ๐ซ๐ค๐ข๐ง๐  ๐Ÿ๐จ๐ซ ๐ฒ๐จ๐ฎ. ๐ˆ๐ญ ๐œ๐จ๐ฆ๐ฉ๐จ๐ฎ๐ง๐๐ฌ ๐ข๐ง๐ญ๐ž๐ซ๐ง๐š๐ฅ๐ฅ๐ฒ, ๐ฒ๐ž๐š๐ซ ๐š๐Ÿ๐ญ๐ž๐ซ ๐ฒ๐ž๐š๐ซ, ๐ฐ๐ข๐ญ๐ก๐จ๐ฎ๐ญ ๐ซ๐ž๐ช๐ฎ๐ข๐ซ๐ข๐ง๐  ๐œ๐จ๐ง๐ฌ๐ญ๐š๐ง๐ญ ๐๐ž๐œ๐ข๐ฌ๐ข๐จ๐ง๐ฌ.

A simple framework to think about expected returns:

๐…๐ซ๐ž๐ž ๐œ๐š๐ฌ๐ก ๐Ÿ๐ฅ๐จ๐ฐ ๐ฒ๐ข๐ž๐ฅ๐ + ๐Œ๐ž๐๐ข๐ฎ๐ฆ-๐ญ๐ž๐ซ๐ฆ ๐ ๐ซ๐จ๐ฐ๐ญ๐ก ๐ซ๐š๐ญ๐ž.

If the combination comfortably exceeds the marketโ€™s long-term return of roughly 12-13%, the odds are in your favor - regardless of whether the stock ever looks โ€œcheap.โ€

Great businesses rarely look cheap and thatโ€™s not a coincidence. If a company consistently earns high returns on capital and reinvests well, two things happen:
*The market notices early
*Drawdowns tend to be shallow and short-lived

Any temporary weakness attracts capital. Any pullback is quickly arbitraged away. Thatโ€™s why great businesses almost never give you the emotional comfort of a โ€œbargainโ€ price. ๐“๐ก๐ž ๐ฆ๐š๐ซ๐ค๐ž๐ญ ๐œ๐ก๐š๐ซ๐ ๐ž๐ฌ ๐š ๐ฉ๐ซ๐ž๐ฆ๐ข๐ฎ๐ฆ ๐Ÿ๐จ๐ซ ๐ฉ๐ซ๐ž๐๐ข๐œ๐ญ๐š๐›๐ข๐ฅ๐ข๐ญ๐ฒ, ๐๐ฎ๐ซ๐š๐›๐ข๐ฅ๐ข๐ญ๐ฒ, ๐ฅ๐จ๐ง๐  ๐ซ๐ž๐ข๐ง๐ฏ๐ž๐ฌ๐ญ๐ฆ๐ž๐ง๐ญ ๐ซ๐ฎ๐ง๐ฐ๐š๐ฒ๐ฌ.

High returns on capital, long reinvestment runways and durable competitive advantages tend to be recognized early. The market charges a premium for that visibility, and it rarely gives investors the comfort of an obvious bargain.

That doesnโ€™t mean valuation is irrelevant. It means valuation must be understood in context. Paying up for quality only works if the underlying assumptions hold. Those are returns on capital remain high, reinvestment continues to create value and growth proves durable. When those conditions are met, time becomes your greatest ally.

But this strategy also requires humility. In the end, the real question isnโ€™t whether a stock looks cheap or expensive. Itโ€™s whether the business can keep compounding at high rates long after the initial purchase. If it can, the multiple you paid will matter far less than most investors think. And if it canโ€™t, no valuation will save you.

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