55 business model patterns. Company can adopt or combine more than 1 model. Which patterns the company that you invest in are using? Can you recognize them? What are your favorite models?

1 Add-on: Additional charge for extras.
2 Affiliation: Your success is my success.
3 Aikido: Convert competitors’ strengths to weaknesses.
4 Auction: Going once, going twice…sold!
5 Barter: Tit for tat.
6 Cash Machine: Coining money with negative working capital.
7 Cross-selling: Killing two birds with one stone.
8 Crowdfunding: Taking finance by swarm.
9 Crowdsourcing: Outsourcing to the crowd.
10 Customer Loyalty: Incentives for long-lasting fidelity.
11 Digitisation: Digitising physical products.
12 Direct Selling: Skipping the middleman.
13 E-commerce: Online business for transparency and savings.
14 Experience Selling: Products appealing to the emotions.
15 Flat Rate: ‘All you can eat’ – unlimited consumption at a fixed price.
16 Fractional Ownership: Timeshare makes for efficient usage.
17 Franchising: All for one and one for all.
18 Freemium: Choosing between free basic and paid premium versions.
19 From Push to Pull: Customers create a value vortex.
20 Guaranteed Availability: Assured access to the product.
21 Hidden Revenue: Seeking alternative sources.
22 Ingredient Branding: Brand within a brand.
23 Integrator: Involvement all the way down the line.
24 Layer Player: Benefiting from specialised know-how.
25 Leverage Customer Data: Making use of what you know.
26 Licensing: Commercialising intellectual property.
27 Lock-in: Forcing loyalty with high switching costs.
28 Long Tail: Many a mickle makes a muckle, or little and often fills the purse.
29 Make More of It: Multiply competencies outside your core business.
30 Mass Customisation: Off the rack individualism.
31 No Frills: Whatever, as long as it’s cheap.
32 Open Business: Leverage collaborative value creation.
33 Open Source: Working together to create a free solution.
34 Orchestrator: Directing the value chain.
35 Pay Per Use: Pay as you go.
36 Pay What You Want: Whatever it’s worth to you.
37 Peer to Peer: Dealing from person to person.
38 Performance-based Contracting: Basing fees on results.
39 Razor and Blade: Bait and hook.
40 Rent Instead of Buy: Pay for the temporary right to use.
41 Revenue Sharing: Win–win with symbiosis.
42 Reverse Engineering: Taking lessons from competitors.
43 Reverse Innovation: Learning from good-enough solutions.
44 Robin Hood: Take from the rich and give to the poor.
45 Self-service: Putting the customer to work.
46 Shop in Shop: Piggybacking.
47 Solution Provider: Finding all you need at the one-stop shop.
48 Subscription: Taking a season ticket to services.
49 Supermarket: Large selection and small prices under one roof.
50 Target the Poor: Customers at the base of the earnings pyramid.
51 Trash to Cash: Turning old rubbish into new cash.
52 Two-sided Market: Attracting indirect network effects.
53 Ultimate Luxury: More for more.
54 User Design: The customer as inventive entrepreneur.
55 White Label: Own brand strategy.

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