$DMMX
*DMMX and CRI Group Forge Strategic Partnership to Introduce AI-Powered Smart Retail Technology*
Jakarta, March 14, 2025 – PT Digital Mediatama Maxima Tbk (DMMX) has announced a strategic partnership with PT Champ Resto Indonesia Tbk (ENAK), one of Indonesia's leading restaurant chains. Through this collaboration, DMMX and CRI Group are committed to implementing AI-powered Smart Retail technology across CRI Group’s extensive network of restaurants, spanning Java, Bali, Sumatra, Sulawesi, and Kalimantan.
With a vast portfolio of hundreds of outlets, including brands such as Grillman, Gokana Ramen & Teppan, Raacha Suki & BBQ, Monsieur Spoon, Croco by Monsieur Spoon, Dewata by Monsieur Spoon, BMK Baso Malang Karapitan, Chopstix, and Platinum Café & Resto, this initiative aims to accelerate digital transformation within the restaurant industry. The integration of AI-driven digital technology is expected to enhance promotional efficiency by delivering more personalized and relevant offers to customers, such as exclusive discounts or special promotions for both new and loyal patrons of CRI Group.
Eric, President Director of PT Champ Resto Indonesia Tbk, stated: "We continuously innovate to deliver the best services to our customers. In this era of digital technology, CRI Group has also developed IT solutions for operational services, such as the CHAMP SUPER APP, AI-powered digital screens, and others. The implementation of these IT solutions helps CRI Group provide excellent services through the ENAK customer loyalty application, whose features are designed to accelerate orders, deliveries, and most importantly, loyalty programs aimed at CRI Group's loyal customers. The AI-powered digital screen solution has been initiated by CRI Group through a partnership with DMMX. As an initial step, AI-powered digital signage has already been deployed at several CRI Group outlets, including Monsieur Spoon, Croco, Raacha Suki & BBQ, and Platinum. This technology enables CRI Group to centrally manage promotional content through cloud infrastructure equipped with various intelligent features. The AI-powered digital screen technology from DMMX provides us with the flexibility to deliver relevant and engaging content."
The core functionalities of this AI-powered Smart Retail technology include dynamic content management, which adjusts promotions based on time, location, and customer profiles, along with the ability to generate engaging and interactive creative content. By leveraging these innovations, CRI Group aims to elevate customer engagement while enhancing operational efficiency and marketing effectiveness. Additionally, AI-powered analytics can provide valuable insights into customer behavior and business performance, though this feature has yet to be fully implemented by CRI Group.
Budiasto Kusuma, President Director of DMMX, expressed enthusiasm for the partnership, stating, “This collaboration underscores DMMX’s commitment to empowering businesses with cutting-edge digital solutions. By leveraging AI-powered Smart Retail technology, we believe CRI Group can optimize its operations while delivering more engaging and personalized customer experiences across all outlets once all features are fully deployed.”
Beyond the current implementation, DMMX and CRI Group are exploring further AI-driven advancements in digital signage and customer analytics, reinforcing their shared vision of a smarter, more efficient, and seamlessly integrated retail ecosystem. This partnership not only strengthens DMMX’s role in transforming Indonesia’s Food & Beverage (F&B) industry but also lays the foundation for future innovations that will drive growth, engagement, and business intelligence for years to come.