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Indonesia's global exposure for Meetings, Incentives, Conferences, and Exhibitions (MICE) in 2025 and 2026 appears to be improving compared to 2023 and 2024. Here’s why:

1. Increase in Internationally Recognized Events

Bigger Industrial & Trade Expos: Events like Solartech Indonesia, Indo Intertex, and Manufacturing Surabaya highlight Indonesia’s role as a major manufacturing and industrial hub in the region.

Sectoral Expansion: More sector-specific events (e.g., fintech, coal, hospitality, and pharmaceuticals) indicate a more diversified MICE landscape.

Growth in Bali's Business Appeal: Bali, previously known mainly for leisure tourism, is hosting more business-focused events, like Coaltrans Asia and Food Hotel & Tourism Bali.


2. Strategic Alignment with Global Trends

Energy & Sustainability Focus: Events like Solartech Indonesia 2025 reflect the global push for renewable energy and Indonesia’s role in it.

Strengthening Indonesia’s Position in ASEAN: As Indonesia continues to be a top economic player in ASEAN, Jakarta and Surabaya are securing bigger international trade shows.


3. Comparison with 2023-2024

More High-Profile & Niche Conferences: Compared to 2023-2024, Indonesia is now attracting more specialized global conferences in finance, energy, and technology.

Stronger International Presence: Events like Coaltrans Asia and BankTech Asia suggest growing foreign interest in Indonesia’s economy.

Geographic Expansion Beyond Jakarta: While Jakarta remained dominant in previous years, Bali and Surabaya are now also playing a bigger role.


Conclusion

Yes, Indonesia is experiencing better global exposure for MICE in 2025-2026 compared to 2023-2024. The country is securing more high-profile industry events, diversifying into new sectors, and expanding beyond Jakarta. If this trend continues, Indonesia could solidify its position as a MICE powerhouse in Southeast Asia.


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