MEDIA
[%gjrN%] [%xGGe%] [%fliE%] [%bUsG%]
Research by Kenanga
Underweight

“Unrelenting Assault by Digital Media”

We maintain our UNDERWEIGHT recommendation on the media sector due to: (i) sustained adex market share erosion for traditional media, (ii) prevailing cord cutting trends, and (iii) generative AI will likely widen digital media’s competitive edge. Furthermore, we are concerned that consumer sentiment and discretionary spending will be weighed by the looming luxury taxes and higher sales and service tax rate of 8% (from 6%). We do not have any stock picks for the sector. 

Analyst(s):
Kylie Chan Sze Zan
[%lWZF%]

MEDIA
$KLSE-ASTRO $KLSE-MEDIA $KLSE-MEDIAC $KLSE-STAR
Research by Kenanga
Underweight

“Unrelenting Assault by Digital Media”

We maintain our UNDERWEIGHT recommendation on the media sector due to: (i) sustained adex market share erosion for traditional media, (ii) prevailing cord cutting trends, and (iii) generative AI will likely widen digital media’s competitive edge. Furthermore, we are concerned that consumer sentiment and discretionary spending will be weighed by the looming luxury taxes and higher sales and service tax rate of 8% (from 6%). We do not have any stock picks for the sector. 

Analyst(s):
Kylie Chan Sze Zan
kyliechan@kenanga.com.my

$MEDIAC / 5090 (MEDIA CHINESE INTERNATIONAL LIMITED)

$ASTRO / 6399 (ASTRO MALAYSIA HOLDINGS BERHAD)