COMPANY FACE OFF: $ASTRO / 6399 (ASTRO MALAYSIA HOLDINGS BERHAD) VS $STAR / 6084 (STAR MEDIA GROUP BERHAD) VS $MEDIAC / 5090 (MEDIA CHINESE INTERNATIONAL LIMITED) VS $MEDIA / 4502 (MEDIA PRIMA BERHAD)
The News and Media sector in Malaysia constantly faces its fair share of struggles as cheaper and more convenient foreign options continue to compete for consumers’ attention leading to erosion of their market share and profitability. However, will our local players forever be shunned? Or can they somehow claw their way back into leaders in this industry as they had been in the past? Here is a face-off of 4 famous media companies in Malaysia serving various segments. Could there be any opportunities here?
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